#blackouttuesday, Twitter

Target published 5/30/2020

Similar to their Instagram post, Target tweets a pulled quote from a longer letter by their CEO. They encourage their followers to read the entire letter via a link. The thread focuses on the retailer’s lack of action. In a subsequent post, both Target and Target News’s Twitter accounts communicated not only their monetary contribution but their counseling services for Black-owned businesses as they rebuild.
FOLLOWERS: 2.1 M
LIKES: 8,646
RETWEETS: 2,467
QUOTE TWEETS: 761

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