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Findings

General Observations

We encountered a number of variables that affected the validity of the corporate posts and thereby the memory of the social justice movements. These include:

Even with these variables, our survey found that the followers’ comments and corporate social media messages combined affect the memory of the social justice movements “a moderate amount” as determined by 34.29% of survey participants, “a great deal” as collected by 8.57% and “a little” by 22.86%. These categories quantify 65.72%, or, substantially more than half of those surveyed, which suggests that social media activity is affecting the collective memory of these movements to some degree.

The chart below represents the action that corporations took based upon the posts collected. The greatest activity, 42%, was social media account posts that displayed a message to the hashtag.

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