#blackouttuesday, Instagram

SavageFenty published 5/30/2020

Posted by Maggi Delgado on April 25, 2021 0 Comments

In a series of posts starting from May 10th to June 6th, the fashion brand by Rhianna utilizes not just the trending #blackouttuesday hashtag but also a call to action #pullup (short for #pulluporshutup, a challenge started by Sharon Chuter, encouraging diversity in the workplace). In the last post, they present a quote from their CEO, Rhianna, urging followers and consumers to put pressure on the government regarding legislation.

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Maggi Delgado

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