Nordstrom published 5/30/2020

The fashion company utilized Instagram’s carousel post feature to display its message supporting #blacklivesmatter fully. This feature allowed the company to showcase short yet powerful and effective pieces of text. It started by expressing their understanding of current events and social climate. The post continued with acknowledging and supporting their Black employees, and it ended with a call to action: #Nspirechange. While the company used #Nspirechange, others in the comment argue for a more radical call to action: #pulluporshutup, which encourages beauty and fashion brands to be more diverse and inclusive when hiring their employees.